List of products by brand ROY ROGER'S WORKWEAR

Roy Roger's is the first jeans brand to be created in Italy, founded in 1952 by Francesco Bacci in Campi Bisenzio, Tuscany. Inspired by American style and the durable fabrics of the Cone Mills Corporation, the brand combined the strength of American denim with Italian craftsmanship, becoming a cult favourite with iconic details such as zips on the back pockets and “pocket money”.

Origins and history:
Foundation (1952): Francesco Bacci, an expert in workwear, decided to produce Italian jeans after visiting the USA. The name was inspired by a 19th-century American tailor who made work overalls.
Innovation: the first jeans were designed to be extremely durable. The brand introduced distinctive features: zips on the back pockets (so that documents would not get lost during work) and a front coin pocket.
Denim: from the outset, the use of high-quality denim, often American or Japanese, has distinguished the product.
Evolution: in the 1960s and 1970s, the brand established itself as a leader in Italian jeans fashion.
Today: the company, still run by the Bacci-Biondi family (Patrizia Bacci Biondi with her sons Niccolò and Guido), continues to manufacture in Italy, evolving towards a premium positioning and offering total looks that blend heritage and contemporary style.

The brand is synonymous with “Made in Italy” combined with the tradition of American denim, maintaining Tuscan craftsmanship.