The Fred Perry brand was born from an idea of the namesake tennis player and the Austrian friend Tibby Wegner.
Distinguished by the highly refined embroidery of the small laurel wreath, which has always been a symbol of victory, "the laurel wreath" which immediately became a hallmark of class and elegance adopted by generations of British subcultures from then until the present day.
The first polo is born, the leader of the brand. A new concept of comfort is introduced, a piqué-woven cotton shirt - and therefore breathable for the skin - with collar and 3 buttons. The sixties will see the brand arrive at its peak, also thanks to the youth movement of the "mod" (modernist) who had elected this brand, with few others, to distinctive clothing.
The Fred Perry brand was born from an idea of the namesake tennis player and the Austrian friend Tibby Wegner.
Distinguished by the highly refined embroidery of the small laurel wreath, which has always been a symbol of victory, "the laurel wreath" which immediately became a hallmark of class and elegance adopted by generations of British subcultures from then until the present day.
The first polo is born, the leader of the brand. A new concept of comfort is introduced, a piqué-woven cotton shirt - and therefore breathable for the skin - with collar and 3 buttons. The sixties will see the brand arrive at its peak, also thanks to the youth movement of the "mod" (modernist) who had elected this brand, with few others, to distinctive clothing.
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